SHENZHEN - The fourth edition of Wine to Asia Shenzhen International Wine and Spirits Fair will take place from May 14 to 16, 2026 at the Shenzhen Convention & Exhibition Center (Futian), Hall 6. Bringing together 400+ top-tier exhibitors from more than 20 countries and regions. Spanning wine, spirits, low- and no-alcohol beverages, and lifestyle cross-category concepts, the event continues to strengthen its position as a core platform that chooses to be young, dynamic, and focused on a growing Asia.
Exclusively organized by Veronafiere Group – the holding company that has led Vinitaly for decades, the world's reference point for enology – Wine to Asia is not just another traditional trade fair. It's something different: an agile, contemporary format designed for those seeking energy, cross-pollination, and new opportunities in one of the planet's most vibrant markets.
Over 400 Exhibitors from 20+ Countries
Now in its fourth edition, Wine to Asia will welcome over 400 exhibitors from more than 20 countries, confirming itself as a strategic appointment for buyers and professionals from across Asia. Not only wine: increasing space is also dedicated to spirits, cocktails, and the freshest trends in mixology.
The Big New Features for 2026
🔹 Keynote Speakers of Excellence
Three days, three essential voices to talk about the present and future of the industry:
- Lorenzo Antinori – Co-founder of Bar Leone Hong Kong, named the World's Best Bar 2025– will open the event as the Day One keynote speaker. A clear message: Wine to Asia is not just a wine fair, but the place where the world's best in drinking meets Asia.
- Isabelle Legeron MW – France's first female Master of Wine and founder of RAW WINE – will bring her vision of natural and authentic wine.
- Julio Alonso – Global Commercial Director of Wines of Chile – will offer an international perspective on emerging markets.
🔹 RAW WINEChooses Shenzhen
Following its success in Tokyo, RAW WINE – the world's largest community of growers and makers of natural, organic and biodynamic wine, with fairs all around the world– debuts in Shenzhen exclusively within Wine to Asia, with more than50 producers from over 15 countries present on the second and third days of the event. A choice that certifies Shenzhen as Asia's new frontier for authentic, quality wine.
🔹 New Strategic Partnerships
Wine to Asia expands its ecosystem with collaborations that look far ahead: WSET, Lookvin, Black Wine Guide, Bar Choice Group, Brew Korea and Beijing Agave Festival. Six partners bringing expertise, audiences, and vision.
New Entries: the Wine World Chooses Shenzhen
This year marks a record number of first-time participants, including major international organizations and regional groups such as:
- Austrade & Wine Australia
- Wines of Germany and New Zealand Wines (with O2O stand by Wine Gallery)
- Le Conseil Interprofessionnel des Vins d'Alsace (CIVA)
- Sud de France
- ViniPortugal
- Wines of Greece
- Wines of Argentina
- Wines of Chile
- Yantai (Chinese collective)
- Tea Cocktail Theme Area
A lineup of excellence proving that Shenzhen has become an unmissable crossroads for those wanting to be present in the Asian market.
International Collectives Confirmed
Returning in 2026, the collectives that made the 2025 edition a success:
- Italian Trade Agency
- Wines of South Africa
- California Wine Institute
- Taste the Difference
- I Feel Slovenia
- Wine Vision by Open Balkan
- Young Winegrowers of China (YWGC)
SolExpo Asia: the Dedicated Area for Extra Virgin Olive Oil from Around the World
Wine to Asia is not only wine and spirits. SolExpo Asia returns, the area dedicated to extra virgin olive oil from around the world. Visitors will be able to taste oils from every country, with a special guest: Marino Giorgetti, the permanent Chairman of the international jury of the Sol d'Oro olive oil competition, who will lead insights into the world of quality olive growing and deliver Sol d’Oro certificates to the attendees of the tastings.
The area will also see the Asian debut of balsamic vinegar of Modena, an iconic made-in-Italy product.
Completing the picture of European excellence, the Consorzio Grana Padano will be the event's exclusive cheese partner. Not just a simple tasting counter: some of the most creative F&B protagonists of the Greater Bay Area will prepare unique pairings and tastings, never before done in the region.
Gastronomy Area
For the first time at Wine to Asia, a Gastronomy Area will be set up, created in collaboration with leading protagonists of the Greater Bay Area. A bridge between local and international flavors, for a complete experience that looks to the future of Asian food & beverage.
Beyond the Fair: Masterclasses, Experiential Zones, and Grand Tasting
More than 20 premium masterclasses will enrich the program, alongside the return of the most popular zones:
- Discovery Zone
- Terroir Pop-Up Area
- Grand Tasting Area
Collaborations also confirmed with Hey Whisky and Grape Wall of China for World Marselan Day.
Top Importers on Board
Among the selected importers participating in Wine to Asia 2026 are top-tier names: Zefiro, KC, All in Wine, GVS, Globally and Green Magnolia. Quality partners for an event focused on real business.
Greater Bay Area Wine Week (May 11–17): the Fair Goes Out into the City
For the first time, Greater Bay Area Wine Week becomes a standalone event, extended to all cities in the Greater Bay Area. From May 11 to 17, the best wine bars, bistros, and restaurants in the metropolitan area will host events, tastings, and guest shifts by bartenders from across Asia. A bridge between fair and the city, between B2B and B2C, transforming an entire week into a widespread celebration of quality drinking.
A Clear Message: the Future is Young, and it's in Shenzhen
Wine to Asia is not just another traditional fair. It was born to be different: more agile, more open to spirits, more attentive to the trends of young Asian consumers. Behind it is the experience of Veronafiere Group – the same group that made Vinitaly a global institution – but with its gaze fixed firmly ahead.
Shenzhen,May 14–16, 2026. Growing Asia meets here.
For media inquiry please contact: Simone Incontro, incontro@ro.veronafiere.com, info@wine2asia.net
Official hashtags: #WinetoAsia #WinetoAsia2026